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Why Social Media Marketing Is Worth the Investment

Why Social Media Marketing Is Worth the Investment

by Rishi Gangoly | Jul 2, 2025 | Digital Marketing, Social Media Marketing

Introduction In today’s digital-first world, showing up online isn’t optional — it’s critical. If your business isn’t visible on social media, it’s likely being overlooked. Social media marketing is no longer a “nice to have” — it’s a key growth...
Meta Ads Lead Quality Fix Using WhatsApp and ChatGPT

Meta Ads Lead Quality Fix Using WhatsApp and ChatGPT

by Rishi Gangoly | Jun 20, 2025 | AI, ChatGPT, Digital Marketing, Facebook Ads, Google Ads, Website

If you’ve ever run Meta Ads (Facebook or Instagram) and felt frustrated with the poor lead quality, you’re not alone. Many marketers face the same issue—people click impulsively, without strong intent, and disappear before the conversation even begins. But...
Why Google’s WhatsApp Move Matters in India

Why Google’s WhatsApp Move Matters in India

by Rishi Gangoly | Jun 11, 2025 | Digital Marketing, Marketing Strategy, WhatsApp

When Google’s Local Guides launches a WhatsApp channel in India, it’s more than a marketing stunt—it’s a clear signal about how consumers want to connect. For businesses serving Indian audiences, especially in small- and medium-sized sectors, this shift demands...
Know, Like, Trust: The Foundation of Effective Marketing

Know, Like, Trust: The Foundation of Effective Marketing

by Rishi Gangoly | Apr 18, 2025 | Digital Marketing

In the realm of marketing, the sequence of ‘Know, Like, Trust’ isn’t just a catchy phrase—it’s a proven pathway to building lasting customer relationships. Before a potential client considers your product or service, they need to know who you...

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