by Rishi | Jun 11, 2025 | Digital Marketing, Marketing Strategy, WhatsApp
When Google’s Local Guides launches a WhatsApp channel in India, it’s more than a marketing stunt—it’s a clear signal about how consumers want to connect. For businesses serving Indian audiences, especially in small- and medium-sized sectors, this shift demands...
by Rishi | Jun 1, 2025 | AI, ChatGPT, Marketing Strategy, Social Media Marketing
Creating consistent, high-quality social media content has long been a challenge for small businesses. Limited budgets, time constraints, and lack of design expertise often hinder the ability to maintain an engaging online presence. However, the advent of AI-powered...
by Rishi | May 17, 2025 | ChatGPT, Marketing Strategy, SEO - Search Engine Optimization
Introduction In the digital age, local visibility can make or break a business. For my digital marketing agency in Mumbai, optimizing our Google My Business (GMB) profile was a game-changer. However, this strategy isn’t a one-size-fits-all solution. Let’s...
by Rishi | Apr 6, 2025 | Marketing Strategy
Why Expertise Is Worth Every Penny Henry Ford once faced a major problem at one of his factories. A massive generator had broken down, bringing production to a halt. His best engineers tried everything but could not fix it. With no other option, Ford called in a...
by Rishi | Mar 19, 2025 | Marketing Strategy
In today’s digital landscape, establishing trust is paramount for businesses and individuals alike. Without trust, online interactions remain superficial, hindering meaningful connections and potential collaborations. This article outlines a strategic approach...
by Rishi | Jan 29, 2025 | Marketing Strategy
Many entrepreneurs make the same mistake when starting a business—they focus on building their product or service first and think about marketing later. By the time they realize they need leads and sales, they’ve already invested time and money without a clear plan to...
