When I started optimizing my Google My Business (GMB) profile, my initial focus was on reaching more local customers in Mumbai. Little did I realize, this consistent effort would eventually bring in clients from across the globe. Here’s how it all unfolded and the lessons I learned along the way.
The Importance of GMB Optimization
Google My Business is a powerful tool for improving online visibility. For businesses like mine—a digital marketing agency based in Mumbai—it’s a game-changer. GMB allows you to rank for location-specific keywords, and for me, the keyword “Digital Marketing Agency in Mumbai” was the starting point.
Currently, this keyword gets about 10,000 searches every month. Optimizing my profile helped me rank higher, resulting in increased visibility and calls from prospective clients. Out of these searches, around 1-2% actually contact my agency.
Unexpected Global Reach
Interestingly, a good number of these inquiries came from Indians living abroad. These are professionals or entrepreneurs who are familiar with India’s digital talent pool and actively seek services here. When they searched for digital marketing solutions in Mumbai, my GMB profile often appeared at the top of the results, prompting them to get in touch.
For instance, some clients in Australia, the UK, and the US reached out because they recognized the value and cost-effectiveness Indian agencies offer compared to those in their own countries.
Why Clients Choose Us
- Cost Advantage: International clients see a clear financial benefit in working with an agency that charges in INR. Compared to the rates of agencies in AUD, GBP, or USD, our pricing is far more competitive. This makes us an attractive option for budget-conscious businesses.
- Remote Expertise: Operating remotely allows me to hire talented professionals from across India. This setup not only reduces operational costs but also ensures that we deliver top-notch services.
- Credibility: Zoom calls with our team give potential clients a glimpse of our professionalism and expertise. This trust-building step often seals the deal.
The Journey to GMB Success
Reaching this point took years of consistent effort. When I began optimizing my profile, I focused on:
- Adding detailed business information, including services and working hours.
- Collecting client reviews to build trust and credibility.
- Using high-quality photos and updates to engage potential customers.
- Targeting location-specific keywords for better rankings.
Initially, the results were slow, but persistence paid off. Within a couple of years, I noticed steady growth in inquiries, both locally and internationally.
From Local to Global: My Key Takeaways
- SEO Matters: GMB optimization is essentially a form of SEO. By targeting the right keywords and maintaining consistency, you can significantly improve your online presence.
- Reviews Are Gold: Positive reviews not only enhance your profile but also improve your chances of being chosen over competitors.
- Content Updates Work: Regularly posting updates about your services, offers, or achievements keeps your profile active and relevant.
How International Clients Benefit From Indian Agencies
One of the reasons I’ve been able to close 30-40% of international inquiries is the inherent advantage Indian agencies offer.
- Affordability: Clients save significantly by outsourcing work to Indian agencies like ours.
- Skill Recognition: Indians abroad are well aware of the country’s digital talent and often prefer working with professionals here.
- Cultural Connection: For Indians settled abroad, working with an agency from their home country often feels more relatable.
Challenges and Solutions
While the journey has been rewarding, it hasn’t been without challenges. For instance:
- Competing Globally: Ranking high on GMB isn’t just about local competition; you’re also competing with agencies from other countries.
- Solution: I focused on highlighting my unique strengths—cost-effectiveness, expertise, and credibility—to stand out.
- Time Zone Differences: Coordinating with clients in different time zones can be tricky.
- Solution: Clear communication and flexible scheduling ensure seamless collaboration.
The Role of Remote Work in My Success
Operating remotely has been a huge advantage. It allows me to hire the best talent from across India at reasonable costs, which translates into better pricing for clients. This lean and efficient model has been instrumental in attracting and retaining international customers.
Consistency Is Key
If there’s one thing my experience has taught me, it’s the importance of consistency. Optimizing a GMB profile isn’t a one-time task—it’s an ongoing process. From updating business information to responding to reviews and posting regular updates, every small effort contributes to long-term success.
Looking Ahead
The success I’ve achieved with GMB has opened up new possibilities for my business. It’s a reminder that small, consistent actions can lead to big results over time.
If you’re looking to grow your business, start optimizing your GMB profile today. And remember, patience and persistence are key.
For more insights and strategies, check out my LinkedIn article on this topic:
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